If you feel like you’re more intermediate level, skip this section. These photos are GOLD when it comes to marketing. It’s always best to ask for referrals AFTER you have completed the work and as long as they are happy about the work you did. It’s often challenging for architecture service blogs and other publishers to always create fresh and new content. Many companies use any size ratios of 1:6, 1:2 or 3:4. When someone mentions you or your business in an article about architecture. One of the sectors that greatly contribute to the economy is architecture. This is where you get those wanted “wow” moments. It will be more important than ever to use Digital Marketing for Architecture Firms all around the globe. This is the idea of Social Currency. Digital Marketing for. If you'd like to see us expand this article with more information, implementation details, pricing guidance, or code examples, let us know with GitHub Feedback! Boss Digital provides a range of bespoke digital marketing services for ambitious architecture firms who wish to transform their marketing. This category only includes cookies that ensures basic functionalities and security features of the website. If you don’t have a website yet or social media accounts, or tracking, then go back to our first checklist in Chapter 1 to learn how to start out marketing your business digitally. In fact, most design firms did not start marketing themselves until the demand for their services dropped during the recessions in the 1980s and 1990s. 2) Life before your architecture project : 3) Life after the architecture services project is completed: Set a Process for Snapping Photos of your Architecture Projects: Before, During, and After. Get through the initial tedious stuff out of the way and the rest is smooth sailing. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. This chapter takes you through digital marketing for architects on: Whether you are an architect fresh out of school or want to start your design studio’s digital transformation on a budget, we got you! Furthermore, its revenue growth increased by 4.4% from … These are the times that we have found are ideal to post across various platforms: *A more detailed summary can be found in a social media timing post from FastCompany.com and another study pulling from 16 other sources from CoSchedule.com. WordPress has long been the standard for online websites with the ability to scale and add advanced features. They might just appreciate your work and decide to give you a call, or at the very least look you up to check out your website for an estimate. Clean, simple, effective websites for your architecture practice, design studio or construction company. Architecture Marketing: Things you should post on your company’s Facebook and Linkedin. Create company profiles on different online platforms. Author: … Keep reading to find out about simple ways to do this! This helps your visitor know they have come to the right place. The short answer is YES. Is there an ideal time to post content? For example: In the residential architecture industry, your audience client may be just your average late-career professional interested in building their dream villa or summer home. These included the integration of data sources, the ability to exchange campaign configurations and analytical models between markets, and continuous campaign improvement through built-in A/B testing and control groups. For Example You Can Have a Tag Line With Something Below: Keep it simple enough for the average person to distinguish you from competitors. An external link points users towards other relevant websites and publications that help validate points or blog posts. Boosting your presence online and brand awareness. Anything else that allows your customers to get a full perspective of your work. Make something easy to navigate and informative. The pictures you use should be original. If you collect original data sets or you are using others’, remember that infographic content has some of the highest number of shares across all channels in social media. Again, checklists can be for the architect industry, contractor, or client. How much of your preparation or design work is repetitive on every project? Download it below for free. In architecture, it’s especially important for safety, saving time, reducing miscommunication, and reducing waste. You can also make a list of forums to interact with more specific to your firm’s specialty and location based on your culture and language. Just like building a house, first, you need to lay the foundation. Infographics get a TON of engagement when done correctly. TIP: Organize your thoughts and photos using an online folder on your “drive” or in the cloud saves countless hours, we’ve all been there! Can you quantify any of the improvements to your business / residence? No matter the size of the project (within reason) or the location, you should be advertising your architecture company. Free Digital Assessment. But how do you find the right online audience for your message? You can use the sites that were discussed before, but also some social media platforms such as Facebook allow you to search for events, like the one we found below. Quickly build and launch digital campaigns that automatically scale based on customer demand. If you have any advice of your own, want to share your experience, or need any additional advice, please feel free to always reach out to us. Step 3 … Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. If you have installed the Facebook tracking pixel on your site, you have the opportunity to target previous and current site visitors by creating a campaign as a released post on your social media account. Visuals are important. 1) As a rule, you should only list in “credible” directories: 2) List your business in directories that appear to be moderated with regularity, Chapter 4: Digital Marketing + Engagement On Other Platforms, Promote Your Architecture Company on Digital Platforms, Be part of the conversation happening online, Architecture Industry Forums – Q&A Websites – Social Media Groups, Create a marketing project plan for your architecture company, A processes’ driven approach to marketing a plan, How to get your content posted on other websites for FREE, Step 1 – Build a list architecture industry publishers, groups, forums, etc, Step 5 – Send a “Thank You” and Additional Post Opportunity in the Future, Chapter 5 – Architecture Marketing with Good Content. This also gets them thinking about your services. These generally aren’t promoted with as much fervor but are a good way to sharpen your networking skills and learn more about your industry. Well… most of the time. Look up Large Trade Fair Listings and Different types of conferences. There are thousands of social posting tools that allow you to share, analyze, and amplify your social media posts. If you meet with someone for business, LEAVE SOMETHING BEHIND. Tell me about your company. Necessary cookies are absolutely essential for the website to function properly. The issue is that you are extremely limited on the options and targeting. If you are thinking of changing that name before going digital, here are some tips on how to choose a brand name. Your Website. That’s why, at Bigfoot Digital, we like to plan, prioritise and test everything before rolling out the best possible strategy for your architecture business. Related Article: Marketing Tips for Architects, Architecture Marketing 101: The importance of content”. Potential clients and architects alike LOVE seeing before and after photos.